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Analytics & Attribution
Pricing plays an essential role in the journey of your potential customers.
Analytics & Attribution
SaaS Companies: You Should Take Conversion Rates with a Grain of Salt
Knowing how to properly calculate conversion rates is crucial for SaaS companies. However, the calculation is not as simple as it may seem on the surface and can even be misleading in some cases.
Analytics & Attribution
B2B SaaS Retention Rate: the Ultimate Guide
In this article, we’ll talk about the three types of retention rates for SaaS businesses, how to calculate them, and how to interpret them.
Analytics & Attribution
Don't Let SaaS Churn Sink Your Business!
To fully comprehend the effects of SaaS churn on growth and find ways to minimize it, it's crucial to recognize the various types of churn and their impact.
Analytics & Attribution
3 Content Marketing Analytics Frameworks for SaaS
I want to look at content marketing reporting from the trenches by providing 3 different frameworks that correspond to 3 different levels of commitment to content marketing measurement.
Analytics & Attribution
How To Do Content Marketing Attribution in 2024 (and why it’s skewed)
Content marketing isn’t just about lead generation and conversions that can be measured in a few clicks - it’s an ecosystem. That’s why attribution can be pretty tricky when it comes to content marketing.
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