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Analytics & Attribution

B2B SaaS Retention Rate: the Ultimate Guide

In this article, we’ll talk about the three types of retention rates for SaaS businesses, how to calculate them, and how to interpret them. 
Kristin Myshkin
19/12/2023
5 min
Content Marketing

Regurgitated Content is Bad Content – Here is How to Avoid It

“Regurgitated content” is a term Vince came up with to describe copycat and, let’s put it frankly, “bad” content.
Kristin Myshkin
23/1/2024
Content Marketing

A Strategic Approach to Content Amplification for SaaS Businesses

“Amplifying” your content is the fastest and cheapest thing you can do to leverage your content and drive return on your content marketing investment. 
Kristin Myshkin
4/12/2023
7 min
Content Marketing

A Guide to Long-Form Content for SaaS Companies

Long-form content is crucial in the content marketing game, especially in the high-ticket SaaS game — and B2B in general. 
Kristin Myshkin
28/2/2024
7 min
Content Marketing

Use Content Briefs to Create Content at Scale [+Template]

The content brief is the first step of a content creation process — be it for blog posts, e-books, or white papers — it is the best way to ensure all involved parties are aligned at every step of content creation.
Kristin Myshkin
9/1/2024
7 min
Growth

Scaling a SaaS Business in 2024 Might Not Be as Easy as It Used to Be. Here’s Why

In 2024, SaaS business owners need to shift their mindset from hasty and short-term scaling methods to more strategic and sustainable ones.
Kristin Myshkin
28/2/2024
8 min
Growth

You May Be Losing Your SaaS Money through Positioning. Here’s Why.

SaaS positioning, or SaaS product positioning, is the position your company chooses on the market. Discover how it can impact your revenue.
Kristin Myshkin
28/2/2024
10 min
Content Marketing

Agency Tips to Hiring a SaaS SEO Copywriter

The right SEO copywriter can help differentiate your SaaS product and create an edge in a saturated niche.
Kristin Myshkin
30/1/2024
5 min

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